EffeMarket prepares syndicated reports in areas which are of interest to multiple companies or organizations across all industry sectors. We leverage our extensive industry expertise and experience to determine the subject and scope of the study, including the questions asked and the population targeted, and offer the results and analysis to multiple clients. One of the key benefits of syndicated research is cost efficiency. Investing in syndicated research is always a cost-effective solution for firms seeking to gain valuable market insight without commissioning a detailed custom research. With representative information and analysis about a market, customer and behaviour, product usage, emerging trends, and other industry topics, an organization can strengthen its position to plan specific strategies and take actions that will lead to growth and increased revenue. Organizations have the opportunity to gain that critical knowledge for maximum ROI by investing in syndicated research.
What it includes?
- Providing a detailed overview of the market : While custom research often focuses on a smaller subject/issue or population, a syndicated research ensures a representative sample of the overall market. It provides a clear representation of the players in the market, whether they are customers, clients, or businesses. The sample is large enough and weighted appropriately to accurately provide relevant and actionable intelligence.
- Identifying industry trends : Because syndicated research is undertaken on a large scale, it often provides a macro-level overview of the issues facing a particular industry. Syndicated research is useful for organizations looking to understand the market landscape and their position in it, as well as those looking to gain a jump-start on issues likely to affect the industry in the future.
- Measuring customer awareness, product strength, and challenges : A comprehensive effort is spent in preparing an overview of various players, their offerings, and strengths to provide a perspective that allows multiple companies who invest in syndicated research to see how their brands and product offerings are viewed among customers and potential customers compared to those of their competitors.
- Offering competitive intelligence : By offering insights on macro-level industry trends as well as a detailed understanding of specific issues within an industry or market, syndicated research can be a valuable source for competitive intelligence professionals seeking to gain information on how best to position their companies in a competitive market.